Book Expo America 2010 – Part 2

Reported and Photographs by Linda Yau

Image courtesy of Book Expo 2010 Press Photos

Wednesday and the Exhibition Hall opens. The show room was noticeable smaller than last year. I spent most my time on Wednesday walking around the show room, and noting the different sections. There were meetings, networking, authors and fans all around.

To the right is a long line, but this was where certain high profile authors were, signing their works. Authors were either here or at various exhibition booths.

This was a display in one of the booths: a giant typewriter. Several impressions: the wow factor of this typewriter being so big, and another is the significance of writing. I am pretty impressed, and in this day and age of all the iPads and computers, the typewriter is pretty dated. Yet memories of that familiar bell sound and the motion of seeing a paper move up and down is as familiar to writers, who use other than a pad and pencil/paper to write down their thoughts.

Kathie Lee Gifford, glamorous as always signs her latest children book.

I was able to pick up Gina Mollicone Long’s release of Think or Sink: The One Choice That Changes Everything.

This was one booth that I definitely enjoyed stopping by -Bill Barnes one part author/creator of Unshelved, which is a popular librarian comic. They would be doing a panel on Sunday, interviewing Nancy Pearl – librarian action figure model.

BEA - Day 2-0054

On Wednesday, a panel that I was able to attend was the Community Social Networking: A Guide for Retailers & Librarians. This was a presentation made by Charlene Li and David Meerman Scott. The room simply wasn’t as packed as Day 1, but the presentation was filled with useful information on what a professional can do in taking charge of a social online presence for their products.

Here are some points I heard:

  • Social Media has a culture of sharing today with the many relationships that one can have.
  • Internet is a fourth way by creating communities for interaction.
  • At this time, it is good to create communities around authors. – Facebook, Twitter, or with search terms.
  • Social media is like a cocktail party with the advertising around a brand.
  • Booksellers can use Youtube as commercials or provide rich content for readers.

Some strategies for planning social media integration

  1. Learn monitoring tools like Twitter or Google News
  2. Dialogue with your community over Twitter or Facebook
  3. Help members support each other thru interactions.
  4. Innovate with customer feedback.

There are lots of trials, and sampling, but try to think about your identity in five years, and where it should be?

This was the last day for this year’s BookExpo. Of course it was jam packed as it was the last two. I had some technical difficulties with my camera, so some of the images I got to take were with my cell phone.

I attended two panels today. The first one was The Next Decade in Book Culture: A Conversation sponsored by the National Book Critics Circle. This panel was done to a packed room listening to a roundtable discussion of book reviewing in the next decade. These are points that I was able to take down, and these are video footage from the panel that I attended.

  • 120 words is a short review, but many people don’t have the patience to read long reviews, was something spoken in this roundtable.
  • There are mixed reaction for e-books or PDF’s as a pre-publication galley. It does depend on some books. Some books can be taken as an e-book, but if there is an individual book questioned, then physical can be better. This is a per book treatment according to the reviewer’s preference.
  • “Upon writing reviews, what is a strategy to cope with being a reviewer among many?” – Books and media are looking to reinvent themselves, what else is there to do Are there new aspects of review to be explored – such as different topics?
  • Art or advertisement? This line of thought was made in asking if books should be including advertisements or continue with fine print quality or with produced images
  • Reviewers have personal bias, but can bring great dialogue to the bigger picture.
  • There is a huge community of book bloggers – is this not professional? Is this pimping or journalism? It is an enhancement for the readers though.

So the next and last panel I went to is Nancy Pearl Unshelved, and this was an easy going, light conversation between Nancy Pearl, who is the model for the Librarian Action Figure, and the creators of Unshelved… (got a picture of Bill Barnes).. This is a video clip of the entire conversation.

After the panel was over, I went to take a ride on the shuttle. This ends my coverage for Book Expo 2010. Next year’s Book Expo America will be on May 23 – Thursday, May 26, 2011. A Monday to Thursday Expo.

For more pictures of this year’s convention take a look at Flickr for more.

For other coverage of last year’s BEA from Journal of Lincoln Heights check out these links:

Book Expo America 2009 – Part 1
Book Expo America 2009 Part 2
Book Expo America 2009 – Are Publishers getting smart or is money getting tighter?