Book Review: The Elephant in the Room

The Elephant in the Room: Sharing The Secrets For Pursuing Real Financial Success
Written by Ed Baker
Published by First Command
ISBN10: 0979365414
ISBN13: 9780979365416

Review by Linda Yau

The numbers sound kinda scary, but as the introduction states, 70% of Americans live paycheck to paycheck. With the current economy, this is a book to read if there is concern for the necessity to save.

Michael Davidson is a successful business executive who questions about his financial choices, so with the assistance of his seventy year old Aunt Katherine, he and his wife will go on a journey to develop a sound mind and attitude for learning financial security. Sounds corny right? This is the purpose of The Elephant in the Room, a self-help financial book under the guise of a fiction novel.

There are nine chapters in this book. At the conclusion of each chapter, there is a small recap for the financial/life advice that is learned by the protagonist. This is a book to read if you take it with a grain of salt. There are sound tips to be reminded of, learn or remember. Such as having the right attitude, having stated goals, and an emphasis on values with discipline.

I was highly amused by the title, because it serves as a mental reminder – similar to feeling as if there was a bull in the china shop. The reminder is this: with worry and concern for paying bills, an elephant might be a consistent reminder. But as the problem may ease, upon taking the advice of this book, then the elephant may grow smaller, until it disappears.

As I mentioned earlier, this book should be taken with a grain of salt. My worries are became pronounced when I learned that the author is actually a composite of financial advisers, and also when I saw the publisher’s website. Technically this is an organization publishing this book, so there is a push for consulting and hiring financial advisers.